Course Description

Your business is online but how do you find customers? SEO, Facebook, Twitter, Content Marketing, Blogging, Mobile? How do you make sense of it all and get digital marketing working for you?

"Essential Digital Marketing For Small Business" brings you practical expert advice and strategies for successfully marketing your business on the web using all of these channels. This course will make you a better online marketer whether you're a small business owner, entrepreneur or independent marketer. Written by experts, outstanding value!

In this Course You Will Discover...

Practical Steps On Using Social Media
Setting up your social media accounts is the easy part, how to use them effectively to bring in more business is the challenge. Learn new techniques, trends and tools to attract new clients and build your brand online via social media.

How To Turn Content Into Customers
Real world advice and interviews with businesses, experts and industry associations that give you practical insights on how to use blogging, content marketing and online media to connect with new customers on the web

How To Gain Search Engine Visibility
Getting your business discovered online is essential. The web is changing and so are the strategies that help your business get found in search engines. What should you be focusing on to raise your business’ search credibility?

Inside Expert Interviews On Marketing Your Business Online...

Inside the "Essential Digital Marketing For Small Business" book you’ll also find full length interviews and insight from leading digital marketing experts and small business owners, helping you gain an understanding of some of the ways others have successfully used digital marketing to increase sales and increase the exposure of their business.


...plus how you can take advantage of the mobile revolution, how to measure your success online and much more...

Simon Dunant

Simon Dunant:  Digital Learning TechnologistSimon is the founder of New Rise Digital, and has over 16 years experience of delivering digital training. He has extensively coached and trained new and expanding businesses and their staff on digital business strategies.Simon's has delivered thought leadership at leading international conferences and alongside his coaching and training sessions he  has delivered digital transformation strategies to audiences at leading global brands including Google and Eventbrite Inc.

Course curriculum

  • 1

    Introduction

    • Introduction To Essential Digital Marketing For Small Business
  • 2

    Social Media

    • Social Media For Small Business

    • Essential Social Networks

    • Building Your Brand On Social Media

    • Top Tips For Maximum Engagement On Twitter

    • Amplifying Your Content On Twitter

    • 5 Ways To Improve Conversion From Social Media

    • Facebook Marketing - Insights From Heather Robinson

    • 4 Tools To Help You Manage Your Social Media

    • Social Media Resources
  • 3

    Content Marketing

    • Content Marketing For Small Business

    • Content Marketing Explained - Insights From Joe Pulizzi, The Content Marketing Institute

    • How Content Marketing Creates High Visibility

    • Using eBooks As Content & Lead Generators For Your Business

    • Using Video Content For Your Business

    • How Webinars Can Help Promote Your Business

    • How To Re-purpose Your Existing Content

    • Sourcing Images To Illustrate Your Content

    • Content Marketing Summary

    • Content Marketing Resources
  • 4

    Search Engine Marketing (SEO)

    • Search Engine Marketing For Small Business

    • [VIDEO] The New Mindset For Successful SEO

    • The Real Story On SEO - Insights From Tony Dimmock

    • SEO Resources
  • 5

    Blogging For Business

    • Blog Marketing For Small Business

    • Wordpress: The Perfect Small Business Platform

    • 3 Ways To Get Inspiration For Great Blog Posts

    • Running A Successful Blog - Insights From Lotta Holmberg, Toothpick.Com

    • Blogging Resources
  • 6

    Mobile Marketing

    • Mobile Marketing For Small Business

    • The Future Is Mobile - Insights From Kevin Jones, Tecmark Digital Marketing

    • A Mobile Marketing Checklist For Small Business

    • Mobile Marketing Resources
  • 7

    Get The Book

    • Essential Digital Marketing For Small Business Book

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